Monthly Archives August 2013

Why You Shouldn’t Manage Adwords Campaigns Yourself

Any business person who has tried to manage an AdWords account without professional assistance may have come to understand why the pros recoil in horror at the thought. It’s true that Google makes AdWords management look like a walk in the park, encouraging the practice with constant and omnipresent offers for AdWords Express. To make matters worse, numerous look-alikes from faraway lands often pop up in competition at rates that are seriously attractive but possibly less reliable than they look.

Is Managing AdWords As Easy As They Say?

The answer is yes and no. Creating the account is easy. So is setting up the first advertisement. Once the ad is out there, people across the country can become aware of the site that has placed it. Unfortunately, unless special care is taken, results may not be quite what the user expected.

Location, Location

Neglecting to restrict the setting in which the ad should appear is a major mistake. It is also money down the drain when a resident of Kenya clicks on the ad for a lawn service in Kalamazoo.

Even the specification of a particular location may not be enough to prevent the AdWords display from appearing in unlikely places. When impressions count, it is vital to choose the keywords with care. Otherwise, the ad could turn up among the search results for photos, bad jokes, job searches or, at worst, businesses known for their questionable ethics.

Beware the Breadth of Google

Google’s keyword searches are notoriously broad. One reason is the company’s desire to provide the public with the greatest number of possibilities for each keyword entered. Therefore, it will dynamically expand the search parameters to include the keyword’s variant spellings, synonyms and plural forms along with entire phrases, positive or not, in which it may appear.

Without explicitly stated limitations, a search on “Peoria Plumbers” could cause the ad to pop up in the search results for “Plumbers’ Tools,” “Peoria Plums” or “Illinois Plumbers Who Are Wanted by the FBI.”

Killing an Ad Campaign Before It Starts

In the worst-case scenario, the appearance of ineligible keywords can sound the death knell of any ad. Google considers certain words unfit for display in any location. The use of these bad actors can polish off an advertising campaign before it has drawn a sustaining breath. Unfortunately, the average webmaster or business owner is often the last to know what these ad-killing keywords might be.

Irrelevant and Damaging Search Results Can Hurt

Thanks to the wide reach of Google’s search algorithms, a business that runs a poorly targeted AdWords campaign can easily squander up to 30 percent of its advertising budget. A company investing in these advertisements will be paying for every click. This fact alone should lend importance to their proper placement.

Internet Damage Is Lasting

Once Google has penalized a website for questionable advertising practices or inglorious SEO, the damage will not fade overnight. The Internet may not be forever, but when time is money, it can seem that way. A billion-dollar corporation might weather the storm, but the corner mom-and-pop could have a more troubling time of it.

Let the Pros Do It

The good news is that many companies today specialize in AdWords management. They know the ins and outs of Google’s particular quirks and make a habit of keeping on top of every algorithm change. It’s their job to do this, and a good organization does it well.

No business should take chances with its AdWords campaign. The marketing team that leaves this job to the pros can rest assured that it’s being done right. They can then sit back and watch their ad shine as it hits the intended target.


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4 Natural Ways to Treat Eczema

What is Atopic Dermatitis?

Maintaining skin naturally is a goal for many individuals who want a healthy appearance. Atopic dermatitis is a condition of the skin that leads to symptoms such as cracking, flaking or redness. This type of condition causes discomfort and embarrassment for individuals. In addition, the rashes cause severe itching that lead children and adults to scratch the skin causing permanent scars. As an individual scratches the rash to relieve the itching sensation, the atopic dermatitis often spreads creating more discomfort. Finding a way to treat eczema naturally is a great choice for many people to relieve skin discomfort.


Types of Dermatitis

Researchers believe that atopic dermatitis is an allergic response that tends to occur in family groups. The rashes may appear anywhere on the body but are particularly embarrassing on exposed areas such as the neck, face, arms or hands. There are varieties of atopic dermatitis such as xerosis that causes skin to dry and crack during the winter. Many elderly individuals develop xerosis eczema due to lack of oil in the skin tissue. Seborrhoeic dermatitis has symptoms similar to dandruff with flaking skin that collects on clothing. An individual may notice a greasy feeling on the skin tissue of the face or body.


Eliminating Dust Mites

Many people prefer finding natural ways to cure skin rashes instead of using prescription medications. Most homes have a large number of dust mites living in fabrics such as bed linens, carpeting and upholstery. Digestive enzymes in the excrement of dust mites cause an allergic reaction leading to the symptoms of atopic dermatitis. Reducing the dust mite population will eliminate its excrement leading to fewer allergic reactions. A thorough housecleaning with vacuuming and washing of fabrics can assist with ridding most of the dust mite population in a home. Many people try to reduce fabrics in a home by removing carpeting, draperies and upholstered furniture.


Diet and Supplements

Improving the diet often prevents outbreaks of atopic dermatitis. Adding a variety of fresh fruits and vegetables to meals can improve the body’s immune functions. Occasionally, individuals are allergic to foods such as eggs that cause rashes to occur. Consuming yogurt with active cultures provides helpful probiotics. Alternatively, individuals can ingest over-the-counter probiotic supplements each day. Additional supplements that provide relief for atopic dermatitis rashes are vitamins B, D and E. Many individuals find supplements containing oils including evening primrose and borage reduce the itchy skin rashes.


Light Therapy and Moisturizing

Moisturizing skin tissue with mild lotions or creams helps to prevent flaking skin that becomes itchy. Many individuals must avoid harsh chemicals such as laundry detergents or bath soaps to avoid outbreaks of atopic dermatitis. Deep penetrating light therapy is a natural alternative that provides relief for many individuals with this skin condition. However, this treatment is safe for only a few minutes each day to avoid the risk of developing skin cancer. The best way to treat eczema naturally is by combining several methods until the condition improves.

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Careers in Law: Types of Legal Practices

Whether you are going to law school or looking to get an LLB from a general college, it’s important to gear your studies around the different types of legal practices that are at your disposal. There are many different ways to approach the question of legal practices. You might consider the different types of practice areas, and you might also consider the size of legal practices. Different legal practices will suit the needs of different legal professionals, and if you are trying to be an attorney, you should understand the merits of each option before settling on your eventual choice.

Large corporate firms 
Large firms can practice internationally, and they will often feature offices across the world. These are firms that provide valuable services to very large clients, and they operate by charging exorbitant rates per hour to those clients. These firms typically have many different practice areas, from mergers and acquisitions to litigation. The idea behind large corporate firms is to provide comprehensive service and support for their clients. In addition, these firms hire large numbers of associates right out of school, and those associates are asked to perform work under partners. Students who want to work in these firms would be wise to have some background in business studies.

Midsize firms 
With the rising cost of legal service, some firms have emerged to serve the needs of clients who are not comfortable working with a massive operation. These midsize firms often perform the services of large firms without having the corporate feel. They may feature two or three offices in a regional area instead of 15 offices across the world. One of the distinguishing factors of these firms is their cost per hour and their flexible fee structures. They are usually designed to serve the needs of small business clients, and those clients are not able to pay the highest rates per hour for legal service. These firms are often some of the best for young associates, as they provide higher salaries without the demands of larger corporate firms.

Single-lawyer specialized firms 
As you visit , you may learn about small, single-lawyer firms that specialize in one type of law or another. For example, some lawyers may choose to focus on criminal defense. Others might do probate law or draw up wills for older people. These firms attempt to target one specific part of the market, and the lawyer does not try to branch outside of this specialty.

General practices 
For one-lawyer firms that need business, one of the options is to expand into a general legal practice. These lawyers will generally take on any legal issue that comes through their door as long as they have some familiarity with that type of law. For instance, they might have a criminal defense client one day and a personal injury case the next. In addition, these people could take on corporate clients at lower rates. The danger for people in this type of legal practice is taking on cases that they are not qualified to handle.

Law Career 101: What Do You Do After Graduating Law School?

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Is Shooting Steel Targets Safe?

Many marksmen prefer steel shooting targets to traditional paper targets as the use of a steel target gives instant feedback. However, due to the hardness of steel there is a greater danger of ricochet than with the typical B27 target. With steel targets, bullet fragments spread out after impact in a potentially dangerous splatter pattern. If the proper precautions are taken, shooting with steel targets can be a safe and fun experience.



The most important way to ensure safety while using steel shooting targets is positioning the target properly. Targets should never be angled straight ahead, but should be pointed slightly downward. This will ensure that the fragments do not spread towards the shooter. They should not be placed on a hard material as a downward angled steel target will cause the ammunition to simply bounce off hard surfaces like concrete. Multiple targets should be arranged so the fragments that ricochet off of one target are not able to bounce off an adjoining target. Targets should be placed at least 10 yards away from the shooter.

Safety gear is vital when shooting at steel targets. Safety goggles are a must as stray bullet fragments can potentially blind the unwary shooter. Short-sleeved shirts and shorts do not provide enough protection from ricochets. Long sleeved shirts and pants with closed toed shoes are a much safer option. As with any target practice, earplugs or earmuffs should also be worn. Also, hats can be worn to protect the head.



Good equipment is a key component in ensuring a positive shooting experience. Low quality steel targets will be more likely to bend and chip than harder steel (see more steel shooting boards). If a target is already damaged in some way, it is best to use a new one rather than risk injury. Steel clad and steel core ammunition are too dangerous to use with a steel target. Never use armor-piercing rounds with a steel target.

For careless marksmen, it’s better to stay home and browse than risk injury. Neglecting to take proper safety precautions is foolhardy, while responsible practice with steel targets can lead to hours of fun.

Popular How-To Guide: Reuse Packaging Foams

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5 Real Estate Tips to Organizing a Successful Open House

An open house can cause plenty of pressure and stress as the sale is often dependent on this single event, requiring that it be a success for the money involved for the seller. By incorporating a few factors and tricks into an open house, it can ensure a faster sale for a house that will likely increase in demand.

Promote the Event Online

The most successful open houses can easily be found on a number of social networking sites for convenient advertising that will have a broader audience. By supplying quality photos with the ad, it will attract more visitors and create a higher level of exposure for those in the local area. Different real estate sites allow a listing to be posted, which can essentially be seen by hundreds to thousands of people.

A real estate listing can also be posted on different online news sources, making it easy to be seen by those who check the property news on a frequent basis.

Use Neutral Decor

To allow more aesthetic appeal in the home to buyers, create a neutral space that uses beige, white, and dark colors to look attractive to a larger environment. Using decor that is too trendy or eclectic will turn off potential buyers, making it difficult for them to imagine living in the home.

Put personal items away, along with photos, for a professional and clean environment that doesn’t detract from the home’s style and design. Area rugs should also be removed to ensure that buyers will have a clear view of the floors.

Staging a home will work to rent different types of furniture and decor that enhances the curb appeal of the home without purchasing new products to furnish the environment better.


Choose an Ideal Time

The time and day for the open house largely contributes to how many people will look at the home for the general public’s availability. It should be held on a weekend when more people are looking to invest in property, particularly on Sundays between one p.m. to four p.m.

Clear signs that can be read from a distance should be placed in specific locations with plenty of traffic to allow visitors to conveniently stop by, making for a great way to advertise at a low cost.

Provide Refreshments

By serving delicious drinks and treats, it will keep potential buyers in the home for a longer period of time, and even lift their mood. Many people naturally socialize more when they’re able to munch on goodies, making it easy for them to ask questions to the relator and have a more positive perspective of the environment.



Create Space

One of the most important factors that homebuyers consider when looking to purchase property is how much space and square footage the home provides. Each room will look more appealing without clutter or bulky furniture filling up the house, making it easier for the home to feel spacious and comfortable in design with minimal items.

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