Category Trending Marketing

6 Ways to Advertise Your New Online Shop

Having an online store is a great opportunity. If you opened your online shop instead of an actual retail store, you are going to save a ton of money on overhead that can instead be considered money earned. That said, having an online shop isn’t all glamour. Instead, you have to find a way to market yourself and stand out from the other online stores that are available for customers to choose from. In order to stand out from your competition and start earning the customers you deserve, here are some tips and hints for advertising your new online shop.

 

Paid Advertising ✔

One popular option for many companies who can afford it is to pay for their advertising. There are many companies out there who will put your add as a pop-up or cookie for people when they are searching a specific website. These ads are often directly marketed, making sure that your target market people who are, at least a little bit, possible interested in your product. The more you are willing to spend for pay-per-click  (PPC ) advertising, the better sites you can find your ads on and the more exposure you are likely to get.

 

 Paid Advertising Infographic

 

 

 

Blog ✍

If you consider your business to be a niche or something specific, then it would be a good idea to create a blog for your online company. Part of this blog can be you informing followers about information in a particular industry. Or, you can blog about your company, deals or promotions that you might be having, or anything else that may interest your followers. A blog is a great way to get personal with your customers and let them see a side of your business they may be unfamiliar with.

 

Forums ✪

While a blog is great, an online forum is a place where you are likely to meet many more prospective people. Find a website or place where people may be interested in your company and talk about the topics available. Be careful though, as forums don’t want to become a place for people to simply advertise their products. However, if you are a respected member for the community, you are much more likely to be able to build your company with the help of the form network.

 

Social Media ✿

If you aren’t using social media for your online business, you are missing out big time. Using social media like Facebook and Twitter allows you to get in contact with your friends, but also share your company with tons of potential customers. Facebook commerce can provide massive income potential if you implement it into your marketing strategy.

 

Online Reward Program $

People love to save money and be rewarded for their habits. Therefore, make sure that part of your online shop is giving back to your customers. Have something like a digital punch card or other online reward program, and you can turn first-time browsers into repeat customers.

Starting an online shop can be a great business. It provides you the opportunity to work from anywhere in the world under your own conditions. However, if you plan to survive, you have to market yourself. Consider the tips and hints here to help your online shop succeed.

 

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Why You Shouldn’t Manage Adwords Campaigns Yourself

Any business person who has tried to manage an AdWords account without professional assistance may have come to understand why the pros recoil in horror at the thought. It’s true that Google makes AdWords management look like a walk in the park, encouraging the practice with constant and omnipresent offers for AdWords Express. To make matters worse, numerous look-alikes from faraway lands often pop up in competition at rates that are seriously attractive but possibly less reliable than they look.

Is Managing AdWords As Easy As They Say?

The answer is yes and no. Creating the account is easy. So is setting up the first advertisement. Once the ad is out there, people across the country can become aware of the site that has placed it. Unfortunately, unless special care is taken, results may not be quite what the user expected.

Location, Location

Neglecting to restrict the setting in which the ad should appear is a major mistake. It is also money down the drain when a resident of Kenya clicks on the ad for a lawn service in Kalamazoo.

Even the specification of a particular location may not be enough to prevent the AdWords display from appearing in unlikely places. When impressions count, it is vital to choose the keywords with care. Otherwise, the ad could turn up among the search results for photos, bad jokes, job searches or, at worst, businesses known for their questionable ethics.

Beware the Breadth of Google

Google’s keyword searches are notoriously broad. One reason is the company’s desire to provide the public with the greatest number of possibilities for each keyword entered. Therefore, it will dynamically expand the search parameters to include the keyword’s variant spellings, synonyms and plural forms along with entire phrases, positive or not, in which it may appear.

Without explicitly stated limitations, a search on “Peoria Plumbers” could cause the ad to pop up in the search results for “Plumbers’ Tools,” “Peoria Plums” or “Illinois Plumbers Who Are Wanted by the FBI.”

Killing an Ad Campaign Before It Starts

In the worst-case scenario, the appearance of ineligible keywords can sound the death knell of any ad. Google considers certain words unfit for display in any location. The use of these bad actors can polish off an advertising campaign before it has drawn a sustaining breath. Unfortunately, the average webmaster or business owner is often the last to know what these ad-killing keywords might be.

Irrelevant and Damaging Search Results Can Hurt

Thanks to the wide reach of Google’s search algorithms, a business that runs a poorly targeted AdWords campaign can easily squander up to 30 percent of its advertising budget. A company investing in these advertisements will be paying for every click. This fact alone should lend importance to their proper placement.

Internet Damage Is Lasting

Once Google has penalized a website for questionable advertising practices or inglorious SEO, the damage will not fade overnight. The Internet may not be forever, but when time is money, it can seem that way. A billion-dollar corporation might weather the storm, but the corner mom-and-pop could have a more troubling time of it.

Let the Pros Do It

The good news is that many companies today specialize in AdWords management. They know the ins and outs of Google’s particular quirks and make a habit of keeping on top of every algorithm change. It’s their job to do this, and a good organization does it well.

No business should take chances with its AdWords campaign. The marketing team that leaves this job to the pros can rest assured that it’s being done right. They can then sit back and watch their ad shine as it hits the intended target.

 

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Looking at Black Hat SEO Techniques

SEO or search engine optimization is a hot topic when it comes to Internet marketing. In order to become successful in your online enterprise, you need to be very well-versed in search engine optimization. You don’t need to go hands-on, but you really need to have a solid foundation of knowledge on the topic because there are some aspects of search engine optimization that can actually break instead of shape your success.

What we’re talking about here is what they call the “black hat SEO techniques,” a group of practices that are considered unethical and could actually result to your website being banned by Google instead of being ranked. That is not what you were after in the first place, after all. By having a knowledge of these black hat techniques, you can avoid being conned by so-called optimization experts who would only bring ruin instead of success to your business.

For starters, we know that backlinking is an important part of optimizing a website for search engines, and because of that, some people abused the idea of building backlinks. They came up with what they called link farming, a practice in which a website is registered unto a website that allows it to instantly have 1000 links! Sounds good, right? The problem with this is that the links to your website are of low quality and irrelevant to your keywords. Google and other search engines have since seen through this tactic, and has made their rules stricter to ensure relevance of results to the query being made. What happens when you have joined and profited from a link building site, and search engines notice it? You’ll get slapped with a ban, and considered spam. In other words, you will not receive any ranking at all in search engines.

There’s also the practice of keyword stuffing. You see, search engines look at the content of a website to determine its relevance to the keyword query. In order to be considered relevant, you need to mention the keyword or some of its related keywords a certain number of times in the content. A healthy keyword density runs around 2-5 times for every 500 words, but some black hat SEO marketers actually push it to the limit. They stuff content with keywords, in a density that’s no longer healthy for reading but does gets past the search engines at times. For a 500-word article, black hat techniques could bring the density up to about 20 times in a single article.

When you’re looking for a professional SEO company to tap for your search engine optimization, be sure to look and ask around if that firm employs black hat techniques. You don’t want to end up getting banned, because it’s bad for business.

For professional white hat SEO services, visit SearchGuru site.

 

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